February, 26

What’s new—and what’s next—in consumer behavior around the world?

Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.


Taking the pulse of consumers is a perennial challenge, and the behavior of shoppers changes quickly amid broader trends. So how are companies to keep pace in this ever-shifting landscape?


> The McKinsey Podcast